⚠ Biggest Leak
Prospecting — Broad — Lookalike 1%
$4,820/mo wasted
Spending $9,640/mo at 0.61x ROAS — every dollar in returns about sixty cents.
★ Best Performer
Retargeting — 30d View Content
4.8x ROAS
Highest-ROAS campaign in the account on $1,240/mo spend — feed it more.
→ Next 48 Hours
Cut "Prospecting — Broad" by 50% today
Reallocate the freed $4,820/mo to your retargeting campaign and watch ROAS climb over 7 days.
Full VAI Analysis & Optimization Blueprint
Your account is leaking in three structural places. The first is your prospecting top-of-funnel where the broad lookalike audience has saturated — frequency is at 3.4 and CTR has dropped 38% over the last 14 days. Reallocate that budget into your retargeting view-content audience which is showing 4.8x ROAS but is currently capped at $1,240/mo, leaving meaningful headroom. The second issue is creative — your top-performing static carousel from 60 days ago is now your bottom performer on CPM, classic creative fatigue. Test 3 new variants based on the customer-quote angle this week.
Unlocked when you book your call